1. Begin video with 3 ways to interact with AI screen
Reasoning: explains why the viewers might need this technology right off the bat and hold attention better
2. Explain their ethical efforts
Issue: they explain wanting to be a more ethical tool but don’t explain data use or what they are doing to be more ethical
Reasoning: This target audience may be more skeptical of newer technology since they are less familiar with it, this could ease their skepticism and increase trust with the company
3. Show platform
Reasoning: Help familiarize them with how to use the technology, so it eases any intimidation they have
4. Explain AI fluency
Reasoning: Shows us how using the platform will benefit them
5. Explain difference from other AI platforms
Reasoning: Sells users on using their platform over others